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Sam Richardson, from Detroit, and Tim Robinson, from Metro Detroit, are real life best friends who star as small-time ad men in the Motor City. Whatever they do, they do it together. And no matter what happens, Tim and Sam’s love for each other and their city never wavers.
They may not have the money, connections or talent that the big corporations do, but they have more than enough ambition to build a local advertising empire.
Jason Sudeikis, who is an executive producer, also appears in a narrative arc as a successful Chrysler brand executive whom Richardson and Robinson relentlessly pursue in an effort to land their first big-time client.